SchoolStatus

SchoolStatus

SchoolStatus is an education technology platform that enhances family communication, student attendance, and educator growth through data-driven tools. When I joined as a freelance designer, they were preparing to launch a major rebrand after acquiring six EdTech brands. I supported the internal design team in launching the rebranding campaign by designing print and digital assets. In the first quarter after launch, marketing secured over 550 qualified leads, and the website’s engaged sessions increased by 81% in the first month.

Key Responsibilities

• Supported the internal design team by creating cohesive digital and print assets aligned with the rebrand.

• Developed flexible templates to streamline design consistency across marketing materials.

• Collaborated to ensure clear, consistent messaging throughout all campaign touchpoints for the launch.