Allyson is a designer based in Portland, Oregon. Currently on the brand team at AudioEye, she focuses on creating a more inclusive and accessible internet for all.
Featured projects below ↓
Holdfast
Coastal stewardship rooted in science and shaped by community.
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Holdfast is a self-initiated rebrand for a California-based network protecting the state's 124 marine protected areas, bringing together scientists, tribes, fishermen, artists, and volunteers across 14 regional groups to steward the coastline and advocate for the communities who depend on it.
A holdfast is the root-like structure at the base of kelp. Its primary role is to anchor to the seafloor, keeping the kelp plant and forest from being washed away by the current.The visual identity system draws from natural history field guides, the Whole Earth Catalog, and the deep, saturated greens of kelp forests, blending scientific utilitarianism with editorial design. Holdfast is a reconsideration of what brand can look like for mission-driven organizations.
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Brand Identity System
Brand Design -
Creative director, designer, and illustrator
AKHG
Built for the untamable. Backed by Duluth Trading Company.
Meet AKHG.
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AKHG (Previously Alaskan Hardgear) is an outdoor apparel brand owned by Duluth Trading Company. In 2022, a critical rebrand was needed—the brand was cannibalizing Duluth's core product line, and its rugged, Alaska-centric identity alienated customers who didn't identify as "hardcore" adventurers.
I partnered with the Art Director to develop the updated visual system—expanding colorways beyond traditional earth tones, introducing the DDC hardware font for its bold-yet-approachable character, and incorporating topographic map treatments as a key design element. The rebrand shifted AKHG toward a more inclusive identity welcoming all outdoor enthusiasts, particularly with the launch of a new women's line.
Our hallmark campaign, Live Life Less Soft, re-introduced the brand across print, digital, social, and retail. I contributed to creative development across designing brand assets, casting, and art directing studio photography. -
Brand Design
Campaign Design
Studio Art Direction -
Creative Director: Paula Riley
Brand Design: Allyson Konz, Mitch Hey
Copy: Eric Miller, Al Thompson
AudioEye
Like any garden, digital accessibility needs tools and expert tending.
AudioEye’s approach is rooted in both.
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CSUN is the world's largest assistive technology conference, and in 2026, AudioEye came in as a platinum sponsor with a clear goal: stand out and reframe how the industry understood their product. The challenge was a perception problem. Because AudioEye uses automation, it's consistently grouped with overlay tools and criticized for surface-level fixes, a misconception that undermines its position as a category leader.
The strategy had to do more than introduce AudioEye. It had to reposition them. We landed on Tend to Thrive. Like a garden, digital accessibility doesn't grow on its own. It needs the right tools and skilled, consistent tending. The concept drew from companion planting, the practice of growing different plants together so each makes the other stronger. It was a deliberate parallel to AudioEye's hybrid approach, where automation and human expertise work in tandem to produce outcomes neither could achieve alone.
The design system was anchored by the typeface Turnip. Its organic imperfections and sharp letterforms made a linocut illustration style the natural choice. We developed an original library of vegetable illustrations designed to be modular and interchangeable across the system, extending across conference banners, presentation decks, print collateral, stickers, landing pages, and motion assets.
The results were immediate. AudioEye's first hosted session was the most widely attended at the conference. The CSUN Board recognized AudioEye for an outstanding sponsorship suite, and AudioEye's CEO affirmed the campaign met its goal of perception shift over lead generation.
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Messaging + Positioning
Creative Direction
Visual Identity System -
Brand Director: Sojin Rank
VP of Comms: Mike Barton
Creative Director + Design Lead: Allyson Konz
UI / UX: Sarah Ippen
Video / Motion: Alex Dorrier
Best Made Co.
Measure twice. Cut once.
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Best Made is a utilitarian outdoor brand that was acquired by Duluth Trading Company in 2020. Our challenge as a team was to grow the brand in the Duluth Trading family while not diluting the very thing that made people care about it in the first place: craftsmanship, attention to detail, and quality.
Our spring/summer campaign led us to the foothills of New Mexico to feature a limited-run motorcycle with Royal Enfield. In addition to the Royal Enfield collaboration, the campaign featured Best Made’s best known products, including but not limited to its axes, toolboxes, selvidge denim, and enamelware.
As the brand designer, I was responsible for designing assets for print, digital, social and retail, as well as supporting the creative direction of lifestyle and studio photography.
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Campaign Design
Studio Art Direction -
Creative Director: Paul Yih
Art Director: Nicole Smith
Brand Designers: Allyson Konz, Mitch Hey
Copywriters: Eric Miller, Kirsta Lutes