No Worries If Not

NO WORRIES IF NOT

No Worries If Not is a fictional restaurant located in the heart of Seattle. In this case study, I wanted to create a branding identity system for my dream restaurant: Plant forward with sustainable seafood options.

There are not many seafood restaurants that have a robust vegetarian / vegan menu, and more often than not, you are at the whims of substitutions (ie. Can I have this dish without anchovies? No worries if not!) It was important to me to create a mark that felt true to the PNW, so I drew inspiration from the coast, community, and my own midwestern roots.