Fueled By Wonder: Best Made

Best Made

Best Made is a premium, design-forward brand acquired by Duluth Trading Company in 2020. After the acquisition, the brand needed to maintain its distinctive identity while integrating into Duluth’s larger product portfolio. Our internal design team developed the Fueled by Wonder Fall/Winter campaign to highlight craftsmanship, curiosity, and adventure during the busy gifting season.

I contributed design work that re-engaged longtime fans and introduced the brand to new audiences, while staying true to its premium aesthetic. The campaign coincided with a 30% year-over-year revenue increase and built momentum for the brand’s expansion.

Key Responsibilities

• Collaborated with the CD and broader team to concept and develop the Fueled by Wonder campaign

• Designed a range of assets across digital, social, web, and print to support the campaign launch

• Art directed studio photography to capture product