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Live Life Less Soft: AKHG

 

AKHG BY DULUTH TRADING Company

AKHG is an outdoor apparel brand owned by Duluth Trading Company. Our in-house team was responsible for the rebrand, creating social channels independent from Duluth’s, and hi lighting the new addition of women’s (and women’s plus) products to the brand.

Key Responsibilities Included:
+ Building out the brand identity alongside senior creatives
+ Designing digital, social, web, and print assets
+ Art Directing stylized laydown photography

 

Team

Senior Art Director: Paula Riley
Designers: Allyson Konz, Mitch Hey
Copy: Eric Miller, Al Thompson