Best Made

Best Made

Best Made is a premium outdoor brand rooted in craftsmanship. After its acquisition by Duluth Trading Company in 2020, the brand faced a critical challenge: how to grow beyond its devoted fanbase while preserving the distinctive aesthetic and ethos that made it culturally relevant in design circles.

Our brand design team developed a Spring/Summer campaign that celebrated Best Made's heritage. The campaign needed to feel authentic to longtime fans while inviting new audiences into the brand—balancing premium positioning with approachability.

I partnered with the Creative Director to concept the campaign's visual direction. I designed a cohesive system of assets across digital, social, web, and print that emphasized tactile craftsmanship and the spirit of discovery. I also art directed studio photography, partnering with our merchandising and e-commerce teams to photograph product that wasn’t captured in lifestyle shoots. The campaign supported a 30% year-over-year revenue increase and strengthened the brand's momentum within Duluth's portfolio.