Teremana Tequila partnered with Vox Media’s Concert Studio team to launch a holiday campaign with the goal of expanding their total addressable market across Vox Media’s 18 publication networks.

Our team created a multi-network campaign centered around an Eater feature article: “The Rock’s Tequila Brand Is Much More Than Just ‘The Rock’s Tequila Brand.’”

I partnered with the team at Teremana Tequila to design campaign assets across multiple formats and specs with a 2-day turnaround, ensuring seamless performance across desktop, mobile, and tablet. The campaign successfully drove traffic to the longform Eater feature, where readers explored Teremana’s story from small-batch production to its rapid rise as one of the fastest-growing tequila brands in America.