In the foothills of New Mexico, Best Made’s SS23 campaign took shape— where craft met terrain.

  • After its acquisition by Duluth Trading Company in 2020, the brand faced a critical challenge: how to grow beyond its devoted fanbase while preserving the distinctive aesthetic and ethos that made it culturally relevant in design circles.

    Our brand design team developed a Spring/Summer campaign that celebrated Best Made's heritage. The campaign needed to feel authentic to longtime fans while inviting new audiences into the brand—balancing premium positioning with approachability.

  • Brand Design
    Studio Art-Direction
    Campaign

  • Best Made Team:
    Creative Director: Paul Yih
    Design: Allyson Konz, Mitch Hey
    Copy: Eric Miller, Kirsta Lutes