AudioEye Product Demos
AudioEye is a web accessibility platform trusted by over 120,000 brands to ensure their websites are accessible and usable for people with disabilities. Multiple internal stakeholders across the organization identified a critical need for comprehensive product education. Our sales teams lacked visual aids to explain complex features, and account management reported that customers were underutilizing the platform due to knowledge gaps.
The product and marketing teams set out to create educational resources that would improve awareness and understanding of AudioEye's platform and key features for both new and existing customers. Working under a tight timeline before our Video Lead went on parental leave, I collaborated cross-functionally to develop a series of four animated explainer videos. I partnered with the brand team to storyboard complex accessibility and compliance concepts into simple, digestible 60-second videos, and created all illustrations while maintaining brand consistency across the series.
Results:
Did sales use them?
Customer feedback?
Reduced support tickets?
Increased feature adoption?
Internal metrics (views, engagement)?