Background + Problem
AudioEye is a web accessibility platform trusted by over 123,000 brands to ensure their websites are accessible and usable for people with disabilities. In early 2025, the marketing team decided to migrate to a new CMS and implement updated brand guidelines simultaneously. However, the new website was launching on a tight timeline before the illustration style had been fully developed, creating a challenge for updating existing website assets.
I was tasked with creating a transitional design solution that aligned existing assets with the new brand guidelines. I conducted a comprehensive audit of all website assets, identifying the most commonly used images and illustrations.
Asset Library Before Rebrand + CMS Migration
Asset Library After Rebrand + CMS Migration
Solution
After auditing our site, I began testing 3-5 design styles in Figma. I collaborated with our Senior UX Designer and Brand Director through multiple review rounds, ensuring the system was scalable and worked across web components and various use cases. We had originally tested glass morphism as a design style, but ultimately went against it because it was not accessible and limited our opportunities to scale. From that decision, we chose to create hero assets in each of our brand color ways. That way, assets could easily be deployed across different pages and components.
The streamlined process enabled us to deliver updated assets to cross-functional partners quickly, launching the rebrand a week ahead of schedule.
I organized the updated asset library by category, with a naming convention and color-coding system that enabled assets to be deployed efficiently across the site. Bespoke alt text is paired with each hero asset to save time for our cross-functional partners when sharing content.
